Privacy Policy

Last updated: September 17, 2026

Thank you for visiting NOBIASHI. This Privacy Policy explains how NextTrend Limited ("we", "us", or "our"), the operator of the online store NOBIASHI (the "Site"), collects, uses, and shares your personal information. "Personal information" means any information that can identify you personally.

We comply with Japan's Act on the Protection of Personal Information (the "APPI") and other applicable laws. By using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

1. Who is responsible for your personal information

NextTrend Limited
Flat 5, 4/F, Won Hing Building, 74-78 Stanley Street, Central, Hong Kong
Business Registration No. (Hong Kong): 78396095
Email: support@nobiashi.jp

For security, and to protect personal information and other confidential content you send us (such as orders and inquiries), the Site uses SSL/TLS encryption. You can recognize an encrypted connection by "https://" and the lock icon in your browser's address bar.

2. Information we collect when you visit the Site

When you browse the Site, even without creating an account or giving us any information, your browser automatically sends us certain technical data ("server log files"), including:

  • The pages you visit
  • The date and time of access
  • The amount of data transferred
  • The website you came from (referrer)
  • Your browser and operating system
  • Your IP address

We use this data to display the Site, keep it stable and secure, and improve how it works. We do not share it with anyone except the service providers who host the Site. We may review server log files if there are concrete signs of unlawful use.

3. Information you give us

  • Contact details: name, address, phone number, email address
  • Order information: name, billing address, shipping address, payment confirmation, email address, phone number
  • Account information: username, password, and similar details
  • Shopping information: products you view and items you add to your cart or wishlist
  • Customer support information: anything you include when you contact us, such as foot measurements, photos, and videos

Contacting us

When you contact us by email or through our contact form, we collect the information shown in the form or included in your message. We use it only to answer your inquiry and for related administration.

Customer accounts and orders

When you create an account or place an order, we collect the information shown in the relevant forms and use it to fulfill your order and manage your account. You can ask us to delete your account at any time by emailing us. After your order has been completed or your account deleted, we keep your data only as long as required by tax and commercial record-keeping laws, and then delete it.

4. How we use your personal information

  1. Processing orders, confirming payments, shipping products, and handling returns, exchanges, and refunds
  2. Contacting you about your orders, account, and transactions
  3. Creating and managing your account
  4. Responding to inquiries and providing customer support, including sizing advice
  5. Providing the product review feature and asking you to leave reviews
  6. Sending newsletters and information about new products and promotions (only if you have consented)
  7. Showing you ads tailored to your interests, on the Site and on other websites
  8. Analyzing how the Site is used, improving our services, and developing new services
  9. Detecting, investigating, and preventing fraudulent orders, unauthorized access, and similar activity
  10. Responding to violations of our Terms of Service, complying with the law, and protecting our rights and those of other customers

We never sell your personal information.

5. Cookies

To make the Site easier to use and enable certain features, we use cookies, pixels, and similar technologies ("Cookies"). Cookies are small text files stored on your device.

  • Session cookies are deleted when you close your browser.
  • Persistent cookies stay on your device for a set period, so we or our partners can recognize your browser on your next visit, for example to remember the contents of your cart.

We use Cookies to run and improve the Site, remember your preferences, analyze usage, and optimize advertising. For the Cookies Shopify uses to power our store, see Shopify's cookie policy.

Advertising partners

We may work with advertising partners, who place their own Cookies on your device when you visit the Site (third-party cookies). Where we receive information collected by these partners (personally referable information) and obtain it as personal data, we will first obtain your consent, as required by law.

Managing Cookies

  • You can set your browser to notify you when Cookies are placed, and to accept or reject them case by case or in general. Instructions are in the help menu of your browser (for example Chrome, Safari, Firefox, or Edge).
  • You can opt out of sharing your information with advertising partners on our Data sharing opt-out page (linked in the footer of our website), or via the opt-out tools offered by individual advertising providers.

If you reject Cookies, some features of the Site may not work properly.

6. Newsletter

If you sign up for our newsletter, we'll send you regular updates about new products, offers, and foot care tips. Only your email address is required. Any other information is optional and used to address you personally.

We use a double opt-in process: after you sign up, we send you a confirmation email, and we only start sending newsletters once you confirm by clicking the link. When you sign up, we record your IP address and the date and time, so we can trace any misuse of your email address.

You can unsubscribe at any time using the link in every newsletter, or by emailing us. Your email address is then removed from our newsletter list immediately. We'll still send you necessary messages about your orders and account.

7. Sharing your information to fulfill your order

We don't share your personal data with third parties without your consent, except where this is necessary to fulfill your order or permitted by law.

Shipping partners

To deliver your order, we share your name, delivery address, phone number, and order details with our fulfillment and shipping partners, including customs brokers where needed to clear your order through Japanese customs.

Payment providers

To process your payment, we share the necessary payment and order details with the payment provider you choose, such as Shopify Payments, PayPal, PayPay, or the providers that process konbini and Pay-easy payments. These providers may carry out fraud checks. We never store your full credit card number. For details, see the privacy policy of the relevant provider.

Other service providers

We also use service providers for our e-commerce platform and data storage (such as Shopify), customer support, email delivery, data analytics, and advertising. We supervise all providers appropriately and share only what they need.

When we may share without your consent

  • When required by law
  • When necessary to protect a person's life, body, or property and it is difficult to obtain your consent
  • When necessary to cooperate with government bodies performing duties prescribed by law
  • In other cases permitted under the APPI
  • In connection with a merger, business transfer, or similar transaction

8. Handling of personal data outside Japan

We are a business based in Hong Kong, and we handle your personal data in Hong Kong. Your personal data may also be stored and processed in other countries through our service providers, including Shopify Inc. (Canada) and our fulfillment partners.

  • Hong Kong's framework: Hong Kong's personal data protection law is the Personal Data (Privacy) Ordinance.
  • Service providers' safeguards: We confirm that our overseas service providers have systems in place that meet the standards set by the APPI, and we take necessary and appropriate measures to ensure these are maintained. We will provide information about these measures on request.

9. Security measures

  • Organizational: a person responsible for personal data, and regular checks on how it is handled
  • Personnel: regular staff training and confidentiality commitments
  • Physical: protection of devices and documents against theft and loss
  • Technical: access controls, SSL/TLS encryption, and protection against unauthorized access
  • External environment: we apply these measures with an understanding of the data protection rules in each country where your data is handled

No method of transmission over the internet is completely secure. Please don't send sensitive information to us through unsecure channels.

10. Your rights

Under the APPI, you may ask us to:

  • Tell you the purposes for which we use your personal data
  • Disclose the personal data we hold about you, including records of any disclosure to third parties. You can ask to receive this electronically.
  • Correct, add to, or delete inaccurate personal data
  • Stop using or erase your personal data
  • Stop sharing your personal data with third parties (see also our Data sharing opt-out page (linked in the footer of our website))

You can also:

  • Withdraw your consent at any time, with effect for the future
  • Object to direct marketing at any time, after which we'll stop using your data for that purpose

To make a request, email support@nobiashi.jp. We may ask for information such as your registered email address to verify your identity. If an agent acts on your behalf, we'll need proof of their authority. We'll respond without delay, as required by law, and explain our reasons if we can't fulfill your request.

If you're not satisfied with how we've handled your personal information, please contact us first. You can also contact Japan's Personal Information Protection Commission.

11. How long we keep your personal information

We keep personal information only as long as needed for the purposes above, or as required by law (for example, tax and commercial record-keeping rules). After that, we delete it routinely.

12. Reviews and other posts

If you post a product review or other content on the Site, it will be public and visible to anyone. Please don't include information that could identify you.

13. Third-party websites

The Site may link to websites run by third parties. Please review their privacy policies. We're not responsible for those websites.

14. Minors

Minors should use the Site with the consent of a parent or guardian. If we learn that a minor has given us personal information without such consent, we'll delete it at the request of the parent or guardian.

15. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in the law or our business. The updated policy takes effect when it's posted on the Site with a new "Last updated" date. We'll announce significant changes on the Site.

16. Contact

For questions, complaints, or requests about this Privacy Policy or your personal information:

NextTrend Limited (NOBIASHI)
Flat 5, 4/F, Won Hing Building, 74-78 Stanley Street, Central, Hong Kong
Business Registration No. (Hong Kong): 78396095
Email: support@nobiashi.jp
Customer support hours: Monday–Friday, 10:00–18:00 (JST)